This is the future!!! Why crowdsourcing? “Something that’s fun to do for five minutes is horrible to do for five hours,” Lukas told me. That’s where the power of crowdsourcing comes in: A million workers who each spend 10 minutes on a task can complete it quickly and effectively, no matter how repetitive or tedious it might be. Although CrowdFlower’s clients include Fortune 500 companies like eBay, Microsoft and Twitter, smaller companies that need big data and economies of scale are also crowdsourcing microwork to build momentum on a budget.