WOW! I sang – and then I cried… Beautiful video, great song, and inspiring visuals of the patients and staff! This is the PERFECT way to promote your nonprofit to potential volunteers and donors.
A video to inspire you
The Children’s Hopsital at Darthmouth-Hitchcock recently posted an awesome video featuring staff and patients lip syncing and dancing to Katy Perry’s ‘Roar’. With over 1.5 million views, so many people have seen the kids at CHaD roaring!
This video is a wonderful way to show the staff and patients having fun while still in what is the typical, sterile hospital environment. It sends the right message to make donors, and potential donors, feel good about what their money is supporting. Don’t you get warm fuzzies watching the staff and kids rocking out to this song? (Fair warning: this song will get stuck in your head!)
Whoever chose to highlight the patients in their daily hospital setting had the right idea. Filming the kids in their rooms and play areas helps you grasp that this is their reality everyday: energetic nurses, IVs, hospital masks, gowns, machines, and wheelchairs.