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hmmmm interesting concept 

WSJ:  Executives at Sony nominated team members from across the company to participate in the course, after the company acknowledged that its core business model was under strain. Participants are now pursuing three major projects, including finding more cost-effective models for the early stages of a production and seeking alternatives to traditional product placement.
http://online.wsj.com/news/articles/SB10001424127887324549004579069351119412062

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