TED: Paula Johnson – His and Hers Healthcare – why
Watch this great ad that shows how young people see women DIFFERENTLY than older folks… They see women as strong equals – isn’t that AWESOME???
FAST COMPANY: How would it make you feel if someone told you you threw like a girl? Or ran like a girl? Given its history as a schoolyard insult, it would be no surprise if you didn’t take the description as a compliment.
In this new spot for P&G’s Always brand by agency Leo Burnett’s Chicago,London and Toronto offices, director Lauren Greenfield asks a handful of adults to imitate running, throwing and fighting like a girl. The results are predictable. The amazing part comes when Greenfield–who also directed“The Queen of Versailles”–then asks young girls the same questions.
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Chez Froggie 