Upworthy, dedicated to resharing stories with social impact, is leveraging emotional data to become the fastest-growing media site in history. Upworthy, which MoveOn founder Eli Pariser started in March 2012, clocked 8.7 million monthly unique visitors within its first six months and now garners more than 10 million uniques a month.
See this sample story about Zach, a terminal cancer teen patient. Zach Sobiech, at the age of 14, found out he had a rare form of terminal cancer. So he became a rock star, and millions of people got to see his music before he passed away on May 20, 2013. This is his beautiful story.